History

Decision on establishing was made during the fifth conference of marketing agencies in Sochi.

Initiative of establishment — Maksim Girin, Yuni Davydov, Andrey Solovey, Vadim Shiryaev, Maksim Shmatov.

July 18, 2008. A decision to come forward as a co-founder of a new CPO is made during the Council of the Russian BTL Partnership.

July 19, 2008. Members of the conference (more than 400 people from more than 60 regions of Russia) vote unanimously for establishment of the CPO.

November 23, 2008. The Guild of marketing specialists supports the idea of establishment. A decision to come forward as a co-founder of the new CPO was made during the Guild’s Council.

December 1, 2008. CPO’s mission, positioning, tasks and structure are defined.

April 15, 2009. First public presentation at the TOP MARKETING MANAGEMENT conference.

July 16, 2009. Establishing SOMAR as a commonwealth of organizations for developing marketing and innovations is announced at the Sixth All-Russia Action Marketing 2009 Conference in Moscow