Committees

International committee

Goals and tasks:
Set the export of innovative marketing techniques from Russia, provide SOMAR members with access to the leading marketing mass media and events of the EC countries, provide up-to-date information.
Administering SOMAR projects abroad.
International activity of SOMAR aims at export of Russian innovative marketing technologies as well as monitoring, analysis and adaptation of leading marketing techniques of foreign countries for the Russian market.

Important principles of SOMAR’s international department’s activity are:
Transparency and activity, which means availability of information for all members of the Union, active work for the benefit of achieving the goals of the union as a whole and operational particular needs of council’s members.
International committee is already providing services on organizing entry and visa issue both for our European colleagues coming to Russia and SOMAR members visiting EC countries.

Innovation committee

Goals and tasks:
Creation, search, engineering and evaluation of Russian knowledge and innovations in the marketing field. Development and managing projects on supporting marketing innovations for small and medium business on federal level.

Educational committee

Goals and tasks:
Increase the level of education and competence of marketing specialists, company leaders, commercial officers (persons making market decisions) to increase profitability and competitive ability of small the medium business in Russia.
Recover understanding of marketing.
Teach to know market information.
Preparation of educational programmes to distribute among institutions of higher education and educational centres (pedagogic aim).
Holding conferences and seminars, practices, tests.
Augmentation of social and corporate and professional and personal value o ftop managers, sales experts and marketing specialists.
Preparing state executives and municipals.
Preparing executives for efficient management of state property.
Creating education technologies and teaching to use innovations. Managing projects both on the federal and on the local levels.
Committee’s projects

• SOMAR Training centre (SOMAR TC)
• Videoconference with experts on marketing
• Course of lectures: Success marketing
• Action Marketing Conference
• Dream MBA programme
• "Master of Marketing" award
• Surveys (once in a period)

Committee on regional development

Goals and tasks:
Support and development of economic sector in regions of Russia.
Elaboration, implementation and maintenance of a single high level of marketing services in regions of Russia through keeping to the field’s standards.
Implementation and adaptation of the latest developments in the field of marketing services (innovations, techniques, education).
Principles of work:
Openness and technological effectiveness. We are open for interaction and exchange of experience and knowledge on distribution of the field’s leading products all over the Federation.